The Business

Works Financial is a one-stop shop offering a range of communications designed for today’s fast-moving financial world.

Whether you’re looking to have thought leadership articles written, investment videos presented, panel debates moderated, webcalls hosted, or those all-essential quarterly reports edited, rest assured, you are in highly experienced and knowledgeable hands.

The Person

Frances Watson’s City career spans over 20 years. In her role as an investment writer, she has written articles for a range of national newspapers, including the FT, the Sunday Telegraph and the financial trade press.

She has also undertaken a wide spectrum of communications, including presenting investment programmes, moderating panel debates and hosting webcalls. As a former fund manager, her key area of expertise lies in equities. Nevertheless, in fixed income, she prides herself on keeping up-to-date with the current shape of the yield curve. Frances has a BA (Hons) in modern history from the University of Oxford and is an IIMR prize winner.

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Experience

Services

Thought leadership articles

Thought leadership articles
Take a theme. Develop it, illustrate it... and only then will you have your reader's attention.

Writing video scripts

Writing video scripts
‘Tell them what you’re going to say, say it, then say it again’. Sounds familiar? So why do presenters not stick to the script?

Presenting investment videos

Presenting investment videos
We don’t speak as we write… so talk to, don’t lecture, your audience on camera. Be short, be engaging. Most of all, be interesting.

Moderating panel debates

Moderating panel debates
Mix it and shake it up. Panel debates should be a cocktail of views - it’s so boring when panel members all agree.

Blogs

Blogs
The ‘b’ in blogs should stand for bullet points. Or bitesize. Either way, web readers demand them both.

Hosting webcalls

Hosting webcalls
Context, fund performance and manager outlook. The perfect ingredients for your webcall, with a sprinkling of insightful questions.

Market commentaries

Market commentaries
When written properly, they’re the reports that can trip you up timewise. So why not outsource them?

Editing quarterly reports

Editing quarterly reports
Hands up, who loves them? But we all have to do them and they’re probably one of the most useful tools for keeping clients informed.

Testimonials

“Frances and I have worked together on a wide range of media projects over the years. Everything I have ever shown her has been returned clearer, better structured and more professional, earning in the process my eternal gratitude.”

Stewart Cowley, author of Man vs Money and Bonds in a Day